Business owners are continuously looking to expand their customer base and grow their business. Business advancement can be tough and a bit lengthy process. One of the most important aspects of developing and enlarging a business is having access to a balanced flow of sales leads. 

So let’s just agree that Lead Generation is highly important for marketers and the salespeople the businesses they want to grow.

Growing leads means enlarging brand recognition and engagement in your products or services, nurturing interested prospects through the marketing funnel, and into your sales pipeline. If done correctly, lead generation strategies can form powerful relationships with adequate customers who could fund your business for a long time.

We cannot deny that learning how to generate leads takes time and analysis. That’s because every firm is different.

Here’s what exactly lead-generation strategy means?

A lead generation strategy includes a plan that engages the interested audience and turns them into leads.

Analyzing and evaluating data is the only technique to determine whether a lead-generation strategy will strive for your audience.

Also never, just settle for just one lead source. We would always recommend having 4 or 5 relevant lead sources that are slowly and continuously bringing sales leads into the pipeline. This has a great effect on your plan for the business. Getting a couple of fixed leads even adds up.

However, you first need to know the effective Lead Generation strategies to begin applying it for your business.

    1. Create gated content
      Gated content is an online medium only approachable to users once they fill up a form. This is an essential lead generation strategy, as it offers the audience something useful for free while drawing high-quality leads
  • Create a relevant newsletter

Another way to use the content as a lead magnet is by creating a relevant newsletter. Create a value-packed monthly or weekly newsletter to encourage interested prospects to connect and stay in touch with your brand. This allows you to stay top of mind with customers as well as share promotions for your products and services.

  • Hosting webinars

Webinars can be extremely useful for building up bonds with current customers, getting new leads, and growing conversions. The best thing about webinars is that you can pre-qualify leads. When the audience login to your webinar, it would be the best way to get more information about them.

  1. Website live chats
    Research shows that 42% of customers prefer to live chat for customer support questions.
    Live chat tools such as Intercom or Drift allow you to engage with your customers immediately. If you can collect email addresses as well, you can nurture those leads to generate more B2B sales leads.
  • Use landing pages

While using landing pages also make sure to optimize it so that the click from a specific keyword search or Google advertisement should go to a unique landing page. The landing page should provide the precise solution the person is looking for.

The landing page can be set up in 30 minutes and is worth trying out as they are quite easy and anyone can use it.

  1. Target top ranking keyword:
    To attract interested prospects and drive them toward your lead magnets, create a plan to target the terms they search for. Do keyword research to discover keywords your ideal prospects look for at the top of the purchase funnel.

Also, make sure that you target sales leads by looking at keyword search volume and user intent.

  1. Offer the best discounts
    You can get leads from a completely different method of your target market by presenting a discount as your lead magnet. But also keep in mind that offering too many discounts can guide your visitors towards assuming that they don’t even need to pay the full price. When you offer a discount, make sure there is a component that is extremely urgent to sell.
  2. Use sales automation tools:
    By using the right sales automation tools, reps can save time on necessary tasks such as updating CRM records, gathering data on leads, or completing paperwork.

    This means less time pushing papers, more time spent generating sales, and happier
    sales reps.
  3. Use case studies
    B2B buyers are very analytical, are quite hostile to take risks, and often need the approval of multiple ROI-minded decision-makers before purchasing. Also, many buyers have acknowledged by themselves that this makes case studies the crucial sales enablement content for the middle-to-end stages of the lead generation process.
  4. Make use of social media platforms
    Use social media advertising as one of your lead generation tactics. Use Facebook’s and Instagram’s platforms to display your ads to the audience and know the most likely ones to be interested in your products or services.
    88% of marketers review a positive ROI by using videos in their marketing strategy. And according to LinkedIn, company page videos generate five times more engagement than any other type of content.
  6. Customer recommendation & referrals
    When a customer has a great experience with your product or services or is completely satisfied, they will always want to refer your business to friends and connections. Referrals and recommendations usually result in sales leads.
    The research found that the greatest qualified leads will always come from recommendations or referrals than any other source.

Also, the most important thing is setting your goals and then checking each month to understand if you are accomplishing them. If yes, set new more competitive goals and tune-up each part of your lead follow-up process to achieve the new goal. And if you are still lacking, sense that you are still lacking in implementing some of these strategies in your plan.

So, there you have it. These 12 best strategies will drive more leads in less time. We would love to hear from you which of these strategies find most useful for you? Also if you are still confused and stuck up with anything regarding lead generation or to get quality leads, feel free to reach us on +1-732-481-9424 or email at

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