You must be familiar with the phrase, “content is king”? Although content marketing was just a way to set yourself apart from your competitors, it has now become a prerequisite for every brand nowadays. Content marketing is at the heart of the most successful digital marketing campaigns. After every great brand is a wealth of valuable and relevant content that actually helps in connecting with the audience of the brand and business. But you may still be questioning, why is content important?
So let’s jump in here and agree that content is and will be the heart of marketing. You can never challenge the power of words. In reality, content is the best and most fruitful way to connect with your audience, create brand awareness, and build trust.
The power of content marketing can be recognized from this fact: when more than 90% of businesses decided to turn to content marketing. More companies were planning to join hands with content marketers to get on the bandwagon and keep up with the fast-paced digital world in the years to come. In short, there’s no exaggeration in stating that every successful business today uses content marketing to climb the ladder of success.
70% of all businesses use content marketing strategies, which is a very significant number of businesses that are having a go at it.
Next, the content you create must also possess benefits for your targeted audience. This requires you to think beyond demographics. What are the needs, wants, concerns, interests, and questions of your prospects? What role does your service or product play in their lives? What expertise do you offer that could benefit the buyers? What type of content are they looking for that would engage, entertain, and inform them about your brand in a meaningful manner?
So, here’s what you should avoid in your B2B content to offer a delightful customer experience? You can start by avoiding these seven mistakes.
1.Putting readers to sleep with your boring huge introduction
2.Not relating to your users on a human Level
3.Sounding like a professor or a dull script
4.You haven’t refined your strategy
5.Not promoting your content appropriately
6.Writing for search engines, not people
7.More concentration on your interests rather than your customers
8.Not experimenting with new content
9.Sharing only other people’s data
According to Gartner, content marketing will cease to exist as a term in the next 10 years because all marketing will be driven by content.
Check out this Content Marketing needs to become a business priority today
1.Only Exceptional Content Yields Results
2.Engaging with Prospects at Every Stage of the Marketing Funnel
3.SEO is a must to sustain the competition
4.Trust and Credibility
5.Loyalty and Advocacy
There are various reasons why content marketing will always be one of the relevant methods to promote your brand and business.
If you can stand out from that crowd, you’ll develop a more engaged audience that has a stronger relationship with your brand. And that boosts your bottom line.
Here are some advantages that content can impart if taken seriously
1.Develop brand prominence by forming trust using content marketing
2.Great content helps influence conversions
3.Optimized content helps improve your SEO efforts
4.Building content is a productive way to draw new leads
5.Content empowers your brand to showcase your subject related expertise
6.Content helps you set yourself apart from competitors
7.It is the most important step of the marketing funnel
With all the benefits mentioned above, it would be quite effortless to accept why content marketing is important for businesses of all sizes. Instead of just boosting visibility, it can also help you in building strong relationships with your leads and customers.
Last but not the least, the content you create must be consistent, relevant, and valuable to your prospective customers!
-> Consistency: engaging content distributed promptly to keep your brand remembered and recognizable. The tone, style, and feel of your writing should connect with your customers, so they become more familiar with your business.
-> Relevancy: the content must be relevant for your customers by matching their interests, needs, and wants. Be the first go-to brand when they need a trustworthy expert. Your customers need to accept; that you care for all their specific requirements.
-> Valuable: the information you distribute should be worthwhile for your customers. The magic of instantly connecting with them. After watching a video or reading your blog, your customers should feel as if they have learned something new or have been entertained in some way.
If your customers give back a profitable action, it’s a clear indication that your content marketing strategy is working.
If still, you are looking for more concrete reasons to take content seriously check out this stats:
1.According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year.
2.The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%).
3.Did you know that small enterprises with blogs get 126% more lead growth than without blogs?
4.46% of respondents to HubSpot’s current Demand Generation Marketing Survey showed that content receives the greatest share of their marketing budgets.
We hope these stats are sufficient to accept that content is the most important part of every business. And let’s not forget that the internet is full of content published by B2B content machines that are being quite professional. That space is already full. Do something different, and you will stand out.
Start taking steps to improve your B2B content today.
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