Lead generation is the primary responsibility of B2B Marketers. The success of a business depends on the flow of leads it gets on an everyday basis. Fueling up the pipeline and adding relevant leads isn’t as easy as it might sound. Most of the leads might show interest but not secure a deal in the end. Therefore, the task of B2B Marketers does not just end with driving leads, they have to do lead nurturing and qualification. However, if they use automated lead generation then a huge burden can be lifted from their shoulders.
Why automated lead generation is important?
Automated lead generation will help to simplify and streamline the sales pipeline. Once your leads’ data is managed and processed on one platform, it’ll become easy to comprehend. Your sales and marketing teams won’t need to spend hours updating the lead generation data if you automate lead generation. This will also increase the efficiency of your sales and marketing processes.
How to make the transition to Automated Lead Generation?
The automated lead generation approach will help you to deliver the best customer experience and improve ROI. Let’s now explore the techniques for executing automated lead generation.
1. Automate your email campaigns
According to the Content Marketing Institute, 83% of B2B Marketers still use email marketing as part of their content marketing strategy. Also, 28% of customers still prefer to regularly receive promotional emails.
No doubt, email marketing is among the most popular lead generation techniques. Having an automated email marketing system can help improve your accuracy and efficiency. According to Campaign Monitor, automated emails increase open rates and they also generate 320% more in revenue than traditional emails. The reason is the fact that even email marketing personnel can make mistakes in typing the email addresses manually. Compared to technologically automated systems, humans are more likely to make mistakes.
B2B enterprises can perform better and get excellent outcomes by utilizing email marketing automation. Professionals will also get more time to personalize the messaging when email campaigns are automated. According to Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement.
2. Automate your website experience
Most B2B marketers make the mistake of differentiating the B2B or B2C personalization. However, the fact is that even behind the big businesses, there are still humans. You must produce content and offer B2B buyers the greatest customer experiences. According to Dynamic Yield, it gained a 111% increase in demo requests after personalizing elements across its site.
You can create content based on your prospective clients’ online behavior. To personalize your marketing plan, segment your target market based on the buyer personas. For instance, you can customize your homepage based on whether they are new or returning customers.
The best way to do personalized marketing is to gather and research online behavior-based customer data. Then, you can cater to and customize the website or landing pages in accordance with the solutions your clients are looking for.
3. Utilize Chatbots for automation
B2B buyers now frequently use social media and search online for solutions. According to Pinpoint Market Research, 64% of B2B marketers generate leads through LinkedIn, 49% on Facebook, and 36% on Twitter.
Social media has evolved into a medium for customer service in addition to being a platform for generating leads. People often land up on a brand’s social media to give reviews, comments, or for queries. Also, the customers expect immediate responses or resolutions for their queries or issues. Here, automation technology comes into play.
Chatbots powered by AI has become the solution to marketers’ problem. Marketers don’t need to keep customer support round the clock and simple queries can be resolved quickly. Chatbots can give fast replies with previously provided information and responses.
According to the State of Chatbots report, 35% of users said they would use the bot to resolve a complaint or problem; 22% said they would use it to add themselves to a mailing list; 13% said they would use it to buy an expensive item. Chatbots are great at providing timely answers and are accessible 24/7.
4. Lead Automation tools
Tracking the leads coming on the website to nurturing the leads in the middle of the funnel and closing a deal is quite challenging. To monitor, evaluate and serve leads as per their buying journey stage is not an easy procedure.
However, you can do automated lead generation to nurturing process. For example, when a website visitor fills up the form, you can send out an informative email to them. If the prospect clicks, then you can ask them to schedule a call. This entire process can be automated with lead automation tools.
The lead automation tools can help you to know where the leads are in their purchase journey. Additionally, it assigns a lead score as per the activity and interaction of leads with your business. This can help you identify the leads that should be nurtured and are close to securing a deal. You can choose from a variety of lead automation technologies available in the market
Driving high-quality leads continuously to the sales funnel is a difficult goal to achieve. However, if you switch to automated lead generation, then you can work more productively. For example, you can make your tasks easier by using an email automation solution to send and schedule bulk emails. There are multiple marketing automation lead generation tools available that you can utilize for your marketing tasks.
Generating high-quality leads is vital for a business. However, if you are struggling with automated lead generation, then we can help you. VSynergize is a trusted name in the field of B2B lead generation services. For more information and details you can reach us now on 1-855-203-8196 or email us at firstname.lastname@example.org.