VSynergize first focused efforts on attracting the right audience. In order to tap into and open up the lucrative market, an important tactic for the client was to educate Marketing Department decision makers that they have a proven track record to help create more effective webinars. To this end, VSynergize sourced Marketing executive-level contacts, including C-Suite, VPs, Directors, and Managers at global companies.
VSynergize brought together an experienced team to create an influence the client wanted among the target audience.
- Set registration goals : The first step was to set a registration goal that will inspire and guide the team working to reach towards it. The performance was tracked every few days to make sure we can meet the registration goals
- Email Workflow
The team crafted a marketing plan with a baseline strategy for emailers; which were sent to the target audience at relevant times.
2-3 Weeks Before: The initial invite was sent out to let recipients know about the webinar, telling them what it’s about, when it is, and giving them a way to register
1 Week Before: The reminder email plan was broken up into two separate emails sent to people who clicked on your last email but did not register, and people who did not click on your last email at all.
1 Day Before: The second reminder email was sent a last chance to register, always worth testing if there is a chance for registration
VSynergize created a daily basis social media plan till the day of the webinar. Each targeted social media post was uploaded with a creative graphic, webinar details and link to the registration page on LinkedIn and Twitter. Each social media post went out with a message which spoke about tease key tips that will show up in the webinar presentation, questions that the webinar will address, intriguing stats or quotes that are related to the webinar topic.
The posting was done at different times to appeal to the target audience at their standard time.