VSynergize committed to executing content syndication campaign over a two month span to test the effectiveness of utilizing the distribution network to promote content and to determine what would be the optimal tempo of content promotion for the client moving forward.
As part of the design and kick-off process of the trial, the content developers and marketing communications team participated in an intensive training session with the client customer content team. The team put together focuses on creatives and editing to ensure that content distributed follows the best practices and delivers best overall results. VSynergize was able to build best practice guidelines specifically for the client around content creating, distribution and audience targeting. These guidelines are update and maintained based on evaluation of key metrics throughout partnership till date.
Relevant multimedia images were distributed as part of the overall strategy to drive maximum visibility and traffic to target webpages. Each marketing collateral contained a specific call to action for their target audience, ranging from viewing a specific page, download link to a whitepaper, eBook or a report, or joining a trial for a new product platform.
To improve overall tracking, each link was monitored through a marketing automation software. This allowed the team to track and measure a variety of distributed content and announcements, including new products, existing reports and content, downloads, etc. Once a lead entered the client’s CRM, they went through the email nurture cycle, where regular emails were delivered and offered targeted content – webinar invitations, videos, demo requests. An interest would qualify as an SQL.
“Clients have ideas on what their positions are in the market and where they want their communications efforts to focus. With VSynergize, we get a clear picture of their actual position in the marketplace and what their audience is interested in, which gives us a foundation for recommendations we pitch to them – goal development, competitive analysis and tangible ROI.”
– Client Sales Head