The webinar is the way for companies to connect with new customers, demonstrate expertise, and build brand authority, or to promote a launch.
In this article, we have brought everything you need to know to make your webinars successful.
Usually, webinars work best for B2B or SaaS companies, bloggers, and small business owners who want to share their expertise.
Webinars allow you to form a more personal relationship with your audience, and dig in deep and understand the need for your audience and help in providing them. They are a great way to attract a wide range of people and reach out to a wider target audience.
The most important part of a webinar is the Q&A portion. This provides you with insights into what your target market cares about and what they want to hear more about. You can take this information and create future webinars, white papers, and other shareable content.
Webinars are mostly used by companies to:
- Illustrate & promote products and services
- Showcase the content
- Showcase their expertise
One of the greatest delusions on B2B webinars is diving right into your solution. Formally a little introduction about the presenter and then jumping into the product or solution. It’s quite important to keep a gap between the pitch and your introduction to the sales presentation.
According to ReadyTalk, most people promote their webinars at least three weeks before the run date. That means you need to start putting things in place even earlier.
Think carefully about the timing of your webinar. Try promoting your webinar at least 1-2 weeks prior. Also, webinars are usually 60 minutes long, broken down into 45 minutes for your presentation and 15 minutes for attendees to propose questions.
For the ones who are planning to partner with someone for the webinar, you’ll always want to make sure that the solution you choose allows multiple hosts.
Webinars that have relevant topics are a great way to obtain high-quality leads for marketers. People who are likely will visit your landing page and if interested they will get registered for the live event.
Some people may accidentally visit your link or download an asset and get pooled into your list of leads, but the ones who actually have registered for your webinar are genuinely high-quality leads.
Did you know?
Content Marketing Institute states, 58% of marketers use webinars for promotion. And about 32% of them believe webinar marketing can be critical to their progress.
61% of webinars are done for B2B purposes. They can be a great lead generation and educational tool for your customers.
Also MakeSocialMediaSell remarks, webinars retain 40% of audience attention.
According to the overall research of webinars, the main purpose of webinars is customer training and on-boarding – 31%, marketing, and demand generation – 29%.
“The biggest tip we can give someone to move their offline training into a webinar format is just to start trying and run a dry-test to see if everything works the way you’ve planned it to work” – Stefan Treuren
Pointers to remember while planning your webinar:
- Long term promotion.
- Webinar duration of up to 40 minutes.
- Begin your webinar at the best time for your audience.
- Record your webinar and share the links.
- Adapt your lessons to the online world
There’s no such tool or software which is convenient for every business. You can select your own software based on your budget, goals, priorities, and size.
These are some of the webinar hosting platforms you can try:
- Cisco WebEx
- Instant Teleseminar
The unknown and essential Webinar Hacks
- Acknowledge your audience
- Engage attendees beyond your webinar
- Attach your webinar presentation deck or script
- Polls and surveys
- Quick checks for understanding
- Urging attendees to speak
- Promise a reward
- Use customer feedback
- Keep mobile device set up
- Voice Search
- Landing page and CTA should work together
- Data-Driven Approach
- Zoom in on key points of the presentation
- Remove your navigation
- Include a compelling image
- Build credibility
- Test before launching
The last main thing promoting your webinar
- Social media
- Press releases
- Signature lines
- Other people’s audiences
- Inside product sections
- Trade shows and other events
- Internal experts
- Across webinars
- LinkedIn posts
- Guest posts
- Facebook Live and podcasts
- Dedicated websites
- Video Marketing
Other promotional ideas include:
- Guest posts really work.
- Interesting teaser videos.
- Promotional banners.
- Send personalized webinar invites
- Add a webinar registration link on any of your most engaging platforms.
Following all these rules of the promotion leads you to the path of success. Try keeping your audience in mind while planning the strategy.
Measuring your webinar’s success is a must! To measure the success of your webinar you will also need to set up custom URLs for better tracking and include a Facebook pixel to track results from your email marketing campaign.
After the webinar is over, you still have other possibilities to convert your audience. Send all the participants a link to the replay video, and create a new email message for those who haven’t taken the next step.
Make a good plan, what you want to show or tell, and what you want your viewers to have learned from your webinar and write out how you want to get to that point, so during your webinar you know exactly what to say at what moment – Stefan Treuren
The easiest and most used method to lower your stress during the webinar is to have a couple of jokes at the end or in the intro.
Continuous churning and creating concrete strategies will definitely work. Also never forget to follow up and provide information that is valuable to your audience.
It’s highly important to set your goals and plan your webinar appropriately, the way that you’ll measure your success, also try promoting your webinar on relevant and engaging channels,
“There’s no gain without pain” – If you put in more time strategizing your webinars and customizing it for your attendees, you will definitely garner the benefits.
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