As big data becomes more and more accessible and recognized for businesses to remain relevant, the way to differentiate yourself from the competition becomes increasingly difficult. A personalized email is a quite great way to understand and evaluate who receives a similar personalized message from your competitors.
As a result, marketers are now rushing into a new era of big data. B2B Marketers are now recognizing that the ultimate value of big data lies in creating demand for your solution at all stages of the customer journey.
Thus, Demand Generation came into existence.
B2B Businesses always seek out new ways to stand out from the competition and during this pandemic situation, it has become more significant than any other method for B2B Businesses. No one knows this better than a B2B marketing team.
Demand Generation forms a bridge to the gap between Marketing and Sales teams, and eventually, between sales and client success teams. It includes all of the interactions a prospect forms with the company, from the moment of brand awareness to the time they are a successful customer. In other words, the function of the demand generation marketer is to not only bring in tons of new leads but to bring in the leads who are most likely to become successful customers and brand evangelists.
Let’s figure out how we can convert more prospects to leads and more leads to customers?
In the early days of huge data, the answer was simpler than it had ever been before. Marketers used to leverage demographics and behavioral data in innovative ways that formed a competitive edge unparalleled by any previous revolution in the marketing world.
The combination of marketing automation tools and predictive analytics paved the way for marketers to speak directly to their leads at the right time, in the right place, with the right content.
8 Best B2B Demand Generation strategies that help you to drive results
- Create your brand identity and raise brand awareness.
- Form a strong bond between your marketing and sales teams.
- Develop your buyer personas and segmentation strategy.
- Create helpful content and share it wherever your personas spend most of their time.
- Create conversion pathways to generate leads.
- Work closely with sales.
- Track activities and optimize accordingly.
- Measure the lifetime value of your customers.
Prospects become leads at the “Consideration” stage, where not only they are aware of their problem, but also now committed to finding a solution for that problem. At this stage, they are comparing, competing, and discovering the best fit for their business.
Coming up to the awareness – The awareness stage of the customer journey starts when they understand where the consumer is born. Businesses are just becoming aware of a specific problem in need of solving and with which, marketers can track the actions related to the early stages of lead development to start the sales process.
Things to keep in mind
- 79% of all marketing leads never actually convert into customers and a lack of lead nurturing is the primary cause.
- 47% of buyers view 3 to 5 different content before connecting with sales reps, so it is in your best interest to be sure prospects are viewing your content and not that of your competitors.
- 95% of buyers choose the firm that offers them with relevant thought leadership at every stage of the buying process.
The reason behind understanding and keeping these stats in mind is that the Lead Generation matters immensely, you should take the time and make the effort to provide a quality thought process at these early stages of the customer journey. But Demand Generation focuses not only on attracting new customers but also converting and retaining them.
Furthermore, continuously sharing tips, tricks, and best practices for extracting the maximum value from your solution most certainly falls under the umbrella of marketing. Thinking of customer engagement, this may include a personalized phone call or an automated email, and take advantage of the opportunity to turn your engagement with the customer
The demand generation marketer sees the big picture; they understand their prospects before their prospects are even aware that their company exists; they know how the sales team operates and what they need to be successful; they anticipate the consequences of dissatisfied or poor-fit customers, and they plan for all of it ahead of time. By directing all of your marketing activities with these things in mind, you’ll be able to pull in the right customers for your business and ensure continued success for the future. Does your Demand Generation strategy comprise all these necessary components? VSynergize can help you reap the rewards in such difficult times. We care for you and your business so we are here to be your partner in crime and form mutual and strong relationships. Reach us directly on +1-732-481-9424 or email at email@example.com