If you’re brand new to Salesforce or have never heard about this company, you might not know what a Trailblazer is, and what makes them special. But before we discuss about Trailblazers in more detail, we have to take a look at what drives them and makes them so unique.

Trailblazers are pioneers, innovators, and lifelong learners. They inspire others with their constant innovation, by changing the customer experience, and by growing their professions. Trailblazers drive change. At Salesforce, these individuals are called as Trailblazers.

It has been eleven years since Salesforce launched the online Success Community, followed by IdeaExchange, Community Groups, and the MVP program! It cover a huge community of leaders and learners dedicated to using technology to unravel issues, transform their communities and corporations, and grow their careers.

They are an enormous part of what makes up Salesforce culture— they’re a part of the Ohana. The Salesforce Ohana is comprised of clients, employees, communities and partners who all are are joined by a mutual ought to experience Salesforce’s core values: trust, innovation, growth, and equality. These Trailblazers energetically share their bits of knowledge, establish friendships with different Trailblazers and lend a serving hand – all with the objective of serving to others do superb things.

Recently, all Trailblazers gathered in Pune to share their knowledge on how sales and marketing impacts business and how new technology has helped businesses to grow. Let us assist you with gaining more bits of knowledge from the event.

Insight from trailblazer salesforce event

Yesterday, our founder and CMO Trish Agarwal who have 15+ years of excellent experience in sales and marketing spoke about how community impacts businesses at trailblazer salesforce event held at Pune. The event’s chief guest was Erica Kuhl who is the VP of Salesforce community also attended the event and spoke on how trailblazer community is helping new and existing Salesforce users by sharing their ideas and suggestions.

The following are some of the key findings with an eye to how she identifies with associations in particular:

On Competitive Advantage:

For most organizations, competitive advantage means keeping existing customers. A solid digital strategy, lined up with business objectives, can be a game changer. She talked about how sales and marketing have adopted new technologies to help the community in growing and delivering the best product and services.

When asked about how organizations are planning to use communities to impact business in the future, some interesting key themes emerged:

  • Incorporate the community into core operations to increase revenue
  • Invest more in analytical tools
  • Reinforce support and engagement
  • Listen better to existing thought exchanges
  • Increase staffing
  • Align community with member retention programs

Further to this, she also added the way organizations connect and take an interest in offering in 2010 compared to 10 or even 8 years back has unquestionably advanced in numerous aspects. From prospecting to negotiating, to get it done, technology has affected different stages in the sales process. Reps are more accessible, productive and responsive than ever before. Let’s take a look at how sales and marketing have changed the way organizations pitch to the community.

Targeted Prospecting

Finding the right prospects for your products and services have never been more focus on. With tools, for example, LinkedIn’s Lead Accelerator and Bizo, your sales team can discover professionals in specifically ventures, companies, or job titles and give highly targeted, exceptionally customized messaging. She suggested few CRMs such as Salesforce, Zoho, HubSpot etc can help you in following your prospects and sales deals.

Quicker Quote and Proposal Turnaround Times

When somebody wants to buy your product or service, giving them with a quote and a precise cost ought to be the simple part. For example, Configure Price Quote (CPQ) software can enable your sales department to arrange complex quotes and product bundles that won’t just meet potential customer needs, yet additionally, empower representatives to convey a quote and a full proposal in a matter of minutes.

When asked about how sales and marketing impacts community, she explained about the entire sales process in a concise, take a look:

  • Numbers or increase in client advocates
  • Inbound calls generated by the community
  • A connection between user engagement and annual revenue spend

If you are one of those who wants to drive more sales to your business while benefiting the community, contact VSynergize today by simply filling our online contact form or give us a call on +1-732-481-9424.

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