COVID-19 has spread to all 50 states and to almost every country in the world. Along with the pandemic, governments have curtailed business activities and cautioned citizens to stay home as much as possible. As businesses struggle to adjust to this new reality, they’ve had to rapidly adjust marketing plans to cater to very different consumer behaviors and their own uncertain futures.
Uncertain or not, marketing has to continue or your business may not enjoy much of a future at all. Even if you have to operate with a tighter marketing budget, video marketing for business will provide you with a very useful tool and good potential returns for your brand and bottom line.
Businesses are scrambling to make use of videos to not only stay productive but to keep their marketing and sales forces driving.
It isn’t difficult to watch why video is so famous and trending these days – the foremost thing is, it’s quite easy to understand the format that gives our eyes a rest from the surplus of reading content online.
According to the Director of Video Strategy Zach Basner – Video is the only type of content that allows people to see us, hear us, and know us. This is why video makes a difference.
People moving towards the digital world should have a complete understanding of the power and value of video as a marketing tool for their business. This could help them learn to incorporate video into their content in order to remain competitive.
Videos are amazing and engaging content strategies that not only give us a real-life picture of what is going on but also it makes it easy for us to share things and subjects across multiple channels. Viewers & users like it because it’s quite easy to understand, entertaining, and engaging, and marketers like it because it can give a wide ROI through multiple channels.
Video, on the other hand, offers an opportunity for real, interconnection and engagement with viewers when people can see us and hear us and get to know who we are — especially when it’s all based on higher-level authorities for decision making.
You will find various types of videos out there and part of creating a great content marketing strategy is having a substantial understanding of your purpose before you start creating a video.
For your simplification – Explainer Videos are excellent introductions to your brand. They should quickly and efficiently explain what your company does and why that matters. Typically under three minutes, explainers end with a strong call to action and offer a simple solution to a complex problem.
Video Marketing helps in Increasing your click-through rates. Adding a video on your page drives a 157% increase in organic traffic from Search Engine Results Pages. It also adds the bounce rates, as viewers spend a huge amount of time watching videos.
Hubspot states that – 97% of marketers claim that videos help customers understand products.
Video marketing has numerous benefits, but the main & most important one is: improving SEO. Search Engine Optimization has become such an invaluable tool for marketers; 64 percent of users use search in their I-want-to-buy moments, and 71 percent visit a retailer website or app when they’re in the decision-making stage. That means it’s very important for your website to not only rank on search engine results pages (SERPs) but also uplift its own ranking higher.
Here’s what Hubspot has analyzed the ideal video length should be the platform
1.Instagram: 30 seconds
2.Twitter: 45 seconds
3.Facebook: 1 minute
4.YouTube: 2 minutes
Also, Testimonial videos are one of the strongest types of videos you can make; they show past or current satisfied customers talking about their positive experience using your product or service.
Honest personal feedback from a customer is stronger than anything you could say about your own company. According to a recent survey, 90 percent of consumers say their buying decisions are influenced by online reviews, so use these reviews to increase your brand credibility and convince your prospects to take the plunge.
Also according to Cisco – Over 80% of all traffic will consist of video by 2021.
Selecting the relevant video category is vital for your video marketing success. Also considering the right border style for your video is important as it is the term that relates to your video’s tone and messaging and the content that you want to showcase.
Look over the 7 key metrics of Video Marketing:
1. View count
2.Play rate
3.Engagement
4.Social sharing
5. Click-through rate
6.Conversion rate
7.Feedback
Video Marketing is one of the most popular content presenting methods that are used and appreciated globally. It makes a quite wider sense in a transformed digital world, as we are striving for connection and personality.
Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The main motto should be to think beyond profit, manifest your audience about your philosophy, or share some detailed data on an interesting topic, or provide relevant information.
“Humans are magnificently visual and powerful, moving images help us find meaning, and video helps capture and contextualize the world around us.” – Dan Patterson
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