How Content Syndication Can Successfully Generate MQLs

Today’s customers are informed and they make decisions thoughtfully. So, it’s not an easy pathway to get them into your sales funnel. Here the responsibility comes down to the B2B Marketers. They have the pressure from above to generate high intent MQLs. One of the ways to do this is by an Intelligent content syndication system. But what do we mean by an intelligent content syndication system? To know more about intelligent content syndication keep reading the blog.

What is Intelligent Content Syndication?

According to a report, “46% of the B2B Marketers are focused on improving their content distribution channels mostly for the content syndication.” Intelligent content syndication aims to enhance and add value to the customer’s experience.

Today the customers want to make the right decision. Before they opt for something they search about it online. They fish for answers, read blogs and articles or watch a video on Youtube. Intelligent content syndication is about integrating the different channels in one place so that people can receive the right and relevant information that they want.

Intelligent Content Syndication to generate Marketing Qualified Leads

According to research, “65% of B2B Marketers use content syndication marketing as their core marketing qualified lead generation tactic.” Content syndication can reap great benefits if you do it in the right manner. The factors that you should consider doing it are as follows:

  • What is your budget?
  • Where is your target audience more active?
  • Which are the right platforms for syndicating content?
  • What type of content is getting more response?

Let’s have a look at the ways how content syndication can generate high intent  Marketing Qualified Leads.

1. Putting up your content in front of potential customers

Content syndication is a great way to enhance your marketing qualified lead generation tactic. Sometimes the B2B Marketers question if doing content syndication makes sense if they already have enough traffic. Well, the answer is still yes as creating quality content is not a big deal. But the main problem arises when it comes to getting your content in front of your potential customers.

By syndicating your content on the right platforms with your target audience you can make the faces turn. You can get the direct attention of your prospects and grab high intent MQLs in your sales funnel.

2. PCo-Marketing

Co-marketing is a type of digital marketing collaboration in which one organization agrees to provide publicity to another organization in exchange for a reciprocal agreement. The main goal is to benefit both organizations.

However, collaborative marketing is more successful only when both organizations are not doing it with the same target market. Also, an important fact that you need to keep in mind is that you shouldn’t co-market with the businesses that are competing for the exact keywords like yours.

3. Improve the buying progress funnel

How simple it would have been if it was easy to calculate Marketing Qualified Lead conversions for content marketing investment. Nevertheless, it’s quite difficult to do so. What’s important here is to understand your customer’s behavior and tailor your strategy to personalize it. B2B Marketers can identify their customer’s journeys and intelligently syndicate the content based on the past behavior of the prospects.

You can improve the buying progress funnel in these ways also:

  • You can use various social media platforms such as Facebook, Instagram, Linkedin, and Twitter to syndicate your content.
  • Create a list of Marketing Qualified Leads generated from different syndication networks.
  • You can use Pay-per-click (PPC) advertising to bring in new readers to your syndicated content.

What To Ask Your B2B Content Syndication Partner? 

B2B Marketers understand the importance of a budget. In business, as you know, “Smart work is more important than hard work.” By this, we mean that you should first analyze your options and choose the best one among them. Also, you should ask certain questions to your content syndication partner beforehand such as:

  • Who all are your target audience? How do you get their attention and engage with them?
  • What is the direct connection between you and your audiences?
  • What type of content do you usually use?
  • How quickly can you generate Marketing Qualified leads?
  • What will be your strategy to promote our content?
  • How will the content be displayed on the syndicated website?
  • How will they send the list of MQLs to you?

Choosing the right content syndication partner is a complex task. The success of your content syndication strategy also depends on the publishing partner that you choose. Therefore, it is important that you consider the factors and dimensions that we have mentioned above. You should also see if the content syndication partner is capable of generating your expected number of Marketing Qualified Lead conversions.

The Bottom Line

One of the basic fundamentals for attracting audiences and lead generation is crafting good quality content. Nowadays, you can create great content but if it doesn’t reach your target audience then it doesn’t make sense. So, it’s essential that your content is put up in front of your potential customers. The best way you can do that is by intelligent B2B content syndication. This will spread your content among your target audience and help you to generate high intent Marketing Qualified Leads (MQLs).

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