As we navigate through the COVID-19 pandemic, businesses are being forced to examine how, where, and when to market themselves. It can be viewed as a reputation tightrope as businesses and brands delicately balance having a sensitive and compassionate tone with finding opportunities to remain operational in an uncertain time with their Lead Generation strategies.
Also, many organizations and businesses are undergoing financial status and still pursuing to struggle in producing leads in such a critical situation where events and live meetings are suspended.
Some companies that are hasty to adapt state that the new lead generation business conversations are taking place every other day, even though the social distancing and this panicking situation. More businesses, in conjunction with their lead gen services partners, are strengthening their focus on fresh lead generation ideas.
Also sometimes, the greatest leads can occur from the brands that have quite a little to do with your exact offerings. If you find out the appropriate related topics, you can form whole segments of customers who have not heard about your brand or marketing. It is the simplest way to preach and reach the unaware audience, that can be your new segment to target.
Check out these amazing Lead Generation methods
- Create an Interactive Tool
- Educational or instructional videos
- Use of Social platforms
- Send Attention-Grabbing Direct Mail
- Share a Customer Experience
- Leverage niche online communities
- Connect via Communities
- Audio content
- Promote a Personalized Template
- Look for Unique Cross-Promotion Opportunities
- Quora Marketing
- Optimize outbound connection requests on LinkedIn
- Look for Unique Cross-Promotion Opportunities
- Coupons, or Discounts
- Referral Rewards
- Plan a budget for virtual experiences
Whichever method you try, the utmost thing is to remember that to get qualified leads, you need to offer up quality content. Stick those top-of-funnel leads and form something that will educate, entertain, inform, or inspire, your audience.
Here are some other approaches to consider for your marketing bucket list:
- Make sure you form and reevaluate campaigns and content that were scheduled before the crisis.
- Create a strong lead nurturing method.
- Form a company-wide lead scoring methodology.
- Track every approach you implement.
- Optimize SEO to rank on the first page of Google or other search engines for a relevant search phrase.
- Make sure that your messaging is empathetic and not tone-deaf.
- Create helpful content to educate, entertain, and inspire people.
- Add value by keeping people informed about your business operations, closures, or policy updates.
- Describe your brand’s value during this uncertain time.
This situation has really revolved the world on its head, by making necessary changes in people’s lives both online and offline. During this time, you may need to reconsider your target market, as the new normal has changed the customer’s needs, possible pain points, habits, and many more.
You may also need to consider the possibility of remote work, depending on the type of product or service you offer. From there, you can adjust or adapt your offerings and intent data to reflect the shift better and help maximize your lead generation.
Let’s not negate that one of the best lead generation methods and strategies puts your customers to work for you. Customers value and trust recommendations from their friends are so encouraging for existing customers to spread the word about your brand can be a powerful way to fill your lead funnel.
As most of the people are utilizing their days by staying home and online, it’s now the perfect time to develop a wealth of compelling digital content your buyers or audiences are looking for. Checking and stalking your ideal buyer profiles is essential to providing prospects with the details and answers they need, particularly in the circumstances of the new normal.
Just to make it simpler for you – there are various forms of content you can create, even in a remote work situation—blogs, podcasts, videos, guides, etc. You can create new content that specifically addresses the state of your industry during the COVID-19 pandemic, or repurposes old content by updating it to take these changes into consideration.
At the end of the day, many companies struggle with sustaining their businesses in this new normal. By doubling-up on lead generation efforts and taking advantage of an increased online presence, your business can slay through the crisis and stay ready for post-COVID rebuilding.
And please don’t stop your marketing plans. The planned strategy for your next quarter for a couple of them can be your guide to maintaining and keeping up brand awareness and outreach during this new marketing landscape.
If you have not yet revised your marketing strategies or re-target your audience, it’s never too late to get started and protect your organization from falling. It is time to choose valuable alternatives and online tools to keep your organization working remotely and get more leads.
Want to make your last quarter a success? VSynergize is conducting business smoothly and servicing all clients. We are going above and beyond to help companies with a business continuity plan. For any inquiry, reach us now 855-203-8196 or email us at firstname.lastname@example.org.