Marketing in Tech

Marketing in tech will continue to transform with the new marketing innovations and trends coming up. However, most of the core marketing principles remain the same every year. There was a time when the marketing industry was just limited to newspapers and tv ads. But in today’s era, digital advertising and Artificial Intelligence are playing a crucial role in technological marketing. Entrepreneurs must try to keep up with the latest marketing in tech trends to stay ahead of their competitors. Keep reading the blog to know the must-follow tech trends to revamp your marketing strategies in 2022.

New Technology in Marketing to adopt for Business benefits

Marketing in tech isn’t easy, and the results vary significantly over time. Below we have given the top marketing in tech trends that you can implement for enhanced results.

1. Chatbots and conversational AI

According to the revenue acceleration platform Drift’s State of Conversational Marketing report, almost 42% of consumers use conversational AI and chatbots for purchases. Still, many businesses are not utilizing this technology marketing trend. 

Chatbots and conversational AI can answer the questions, queries, and doubts of the customers immediately and around the clock. Joey Penick, vice president of marketing at Lumen Technologies, said, “AI-powered chatbots can be used for customer support, expanding contact strategy dramatically with a controlled message.”

Chatbots are so realistic that customers can’t even tell the difference between chatbots and actual customer support. Additionally, they offer many benefits, like gathering and analyzing data that can be used to improve customer experience. 

2. Voice Search

Voice search is gaining popularity over the last few years due to voice services like Microsoft Cortana and Google Assistant. Using this latest voice search technology for your marketing in tech can set you apart from the competition.

As time goes on, people will utilize voice search technology more and more. You must leverage voice search so that people can find your website and content materials easily. Chris Hornak, the owner of Blog Hands, said, “According to Google, mobile searches are over 50% (of searches). Marketers will need to begin adapting to voice searches, which currently make up 20% of mobile searches, and that’s expected to continue its growth similarly to how mobile has.”

You can utilize voice search to provide answers to the frequently asked questions or queries of the customers. However, you must try to be as informative and conversational as possible with your answers.

3. Artificial Intelligence

As we know, Artificial Intelligence has been contributing crucially to marketing in tech over the last few years. Artificial Intelligence helps businesses understand and collect users’ data and offer better customer experiences. However, many people have privacy concerns about how AI collects data and utilizes it. 

In technology marketing, AI has helped businesses to reach out customers effectively by aligning the content with their interests. According to a report, “In 2020, the global AI market was worth $51 billion, and it is predicted to reach $641 billion by 2028.” AI has been constantly evolving to automate more and more processes, from content creation to powering chatbots, etc. 

4. The Metaverse

The metaverse is a futuristic technology that aims to bring a new 3D immersive user experience that blurs the physical with the digital. An example is ROBLOX, an interactive gaming platform that has interactive ads like NASCARs. It allows the users to create their own avatars and make them “feel” experiences without actually purchasing them. 

This new development has led to the creation of the marketing industry’s newest term, “gamevertising”. According to Wunderman Thompson, a technology agency, this trend of gamevertising dominates the movie and music industries. 

Metaverse is a marketing new technology and innovation which will transform how technology marketers work. Numerous big brands such as Adidas and Nike have already started exploring and experimenting with the concept of metaverse (virtual shoes).

5. Virtual Reality & Augmented Reality

VR is an immersive experience in which the objects are simulated in a 3D interactive environment. Augmented reality is amplifying real-world objects by leveraging visuals, sounds, and other sensory stimuli.

AR is an example of marketing in tech and has already established itself in the market. For example, various furniture brands have created their mobile apps that use AR technology. This lets customers place furniture in their room and see if it fits or not. This has given great convenience to businesses and enhanced the customer experience as well.

Virtual Reality has the potential to be in mainstream tech marketing. It allows the users to experience things or objects that don’t exist in the real world. You can utilize it to offer your customers a real-time experience of your products or services without even buying them. You can also use VR to take your customers on a virtual tour of your stores or showroom.

Wrapping it up

Marketing in tech will undergo a significant transition in 2022 and beyond. Marketing with technology will help marketers exhibit their business more effectively and provide better user experiences. However, no matter how much technology advances, the core of marketing principles will never change. For tech marketers, it is very crucial to understand and leverage the marketing technologies in the right manner. In the above blog, we have given the top tech trends that you must consider utilizing in your marketing strategies.

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