Sales Development is the front-end of the Sales Cycle. The art of combining with someone is troublesome, but when you connect you own a few seconds to create interest and a couple of minutes to manage objections and close a meeting. A Modern SDR is one of the most important roles in an organization that can build to deliver a seamless, efficient revenue machine. It is the team that helps you connect the qualified leads.

Modern SDR and Key Modern SDR Tips

A Modern Sales Development Representative (SDR) is a professional who plays a vital role in the sales process by identifying and nurturing potential leads for a company’s products or services. In today’s business landscape, the role of an SDR has evolved to adapt to changing buyer behaviors, technological advancements, and communication trends. Here are the key Modern SDR tips:

  1. Multichannel Communication: Modern SDRs leverage a variety of communication channels such as email, social media, phone calls, video messages, and even text messages to reach prospects. This diverse approach recognizes that prospects engage with different channels based on their preferences.
  2. Personalization with Data Insights: Instead of generic pitches, Modern SDRs use data-driven insights to personalize their outreach. They research prospects’ company news, industry challenges, and individual preferences to craft relevant and compelling messages.
  3. Value-Based Approach: Rather than a pure sales pitch, Modern SDRs focus on delivering value to prospects. They share insightful content, industry reports, and solutions that address prospects’ pain points, positioning themselves as valuable resources.
  4. Technology Integration: Modern SDRs embrace AI-powered tools, automation, and CRM systems to streamline their workflows. These technologies help them prioritize leads, track interactions, and gain insights for more effective outreach.
  5. Social Selling: Building a strong online presence, particularly on platforms like LinkedIn, is essential for Modern SDRs. They engage in meaningful discussions, share relevant content, and establish themselves as experts in their field.
  6. Video Engagement: Personalized video messages are becoming a popular way for Modern SDRs to stand out. Videos add a human touch to communication and allow SDRs to convey their messages more effectively.
  7. Relationship Building: Modern SDRs focus on building long-term relationships rather than just closing immediate deals. They nurture leads who might not be ready to buy, understanding that trust and credibility can lead to future opportunities.
  8. Collaboration with Marketing: Close alignment with the marketing team is crucial. Modern SDRs understand the content that prospects engage with on the company’s website and use this information to tailor their conversations.
  9. Continuous Learning: Modern SDRs stay updated on the latest sales technologies, methodologies, and industry trends. They are adaptable and open to learning to keep up with the rapidly changing sales landscape.
  10. Ethical Approach: Transparency and honesty are key. Modern SDRs prioritize an ethical approach, avoiding manipulative tactics and focusing on building authentic relationships.

There are two categories of metrics one should track when thinking of the Great SDR:

  • Operational
  • Strategic

There are two main SDR skills  – These are learned and applied abilities.

Soft skills – these are informal abilities that are learned over a person’s lifetime and usually relate to the person’s aptitude in performing common tasks and connecting with other people.

Hard skills – these are often formal and technical abilities learned from academic institutions, workplaces, seminars, mentorships, and training courses.

Traits for being a Great or Modern Sales Development Representative


the Modern SDR must be creative. It’s not enough to blindly follow a process: the modern selling landscape has changed drastically in the last 15 years. Great SDRs must adapt to the changing landscape and think for themselves.


On a daily basis, modern SDR’s deal with constant rejection. To be successful, you must have a passion for the product and sales itself.


Top modern SDRs focus on winning – they have an internal quota that is higher than the one their target set.


One can’t be a successful SDR if they are not competitive. Your candidate will be doing the toughest job in sales. This will allow you to offer your clients better and greater value. Salespeople who achieve enjoy counting their skills against their competitors.


Great SDR should have the right sales skills to have meaningful conversations with every customer. This role is an important one, as they must be able to accept and act on feedback. With training and coaching that supports the development of key sales skills, organizations can equip their sellers to close more and bigger deals


For an SDR to be successful, they need deep conceptual curiosity. In simple terms, they should know about the prospect that Does they have an interest in their product or services, if not what can build the prospect interest in them.


The best SDRs are aware of their ability and what they are going to do in a particular month. This is what integrity is when viewed through the lens of the sales. Integrity is two parts honesty and accountability.


Great SDRs actually listen more than they talk. The vocal side of the SDR position is asking questions and then implementing or offering values. The skilled Sales representative can discover opportunities in the different answers of various contacts.


Undertaking matters into their own way is the sign of the real professional here. If there’s a product or service that needs to be sold, they can find the way.

Research/Information Gathering

Detailed knowledge about clients, business trends, competitive solutions, and other business intelligence allows a salesperson to make better decisions, engage the right customers better, and close high-value deals while shortening the sales cycle.


A good Salesperson should know how to sense what their customers feel. By knowing about the buyer’s needs, you know just how to sell a product or service. Empathy is a vast way to envision what a customer wants.

Multitasking Skills

An excellent Salesperson understands how to balance deals and they try to close it with promising leads. They can even acknowledge the queries via email and on the phone. Great multitasker SDRs make excellent add-ons to any Sales Team.

For achieving successful goals Modern SDR follow the five best practices.

  • Establish a scalable hiring process
  • Get full ramp in month or  two
  • Create an internal Modern SDR promotion path
  • Monitor and troubleshoot underperformance early
  • Maintain a high degree of hands-on coaching

Best Practices that SDRs Should Follow

  • Knowing the product
  • Implementing smart processes
  • Customizing outreach efforts
  • Pinpoint the right timing
  • Being resilient

Key Sales Skills Every Representative Should Have

  • Communication
  • Prospecting
  • Discovery
  • Business Intelligence
  • Social Selling
  • Storytelling
  • Active Listening
  • Objection-Handling
  • Presentation
  • Negotiation
  • Territory Management
  • Technology
  • Buyer Research
  • Time Management and Planning
  • Curiosity
  • Judgment
  • Collaboration

For the Modern SDR, a great value proposition is the cornerstone of the whole selling process. It helps your emails be more crisp and relevant. It keeps your voicemails from rambling. But most importantly, it’s the only way you stand a chance on a cold call.

Some of the value props that SDR should understand according to the buyer’s props are

  • A value proposition that is suitable to their business.
  • A value prop that is easy to understand.
  • A Salesperson who is engaging and energetic.
  • A Salesperson who can turn into a valuable business conversation.

Although some SDRs inbuilt have this skill, others may need some help. Giving the best practices to your star SDR through a formalized peer learning program can be a good starting point. With VSynergize’s SDR as a service, you can outsource B2B lead generation with a solution that provides access to a team of experienced and qualified SDRs. Instead, your organization will learn significantly about the target market work, strategic campaigns that give higher results and insights about prospects. We can guide you to make a breakthrough and help you scale your B2B marketing strategy. Contact us today via email at or call on 732-481-9424.

Talk to Our Experts Now!

    Share Post

    What is the role of SDRs in Account-Based Marketing

    September 13th, 2022|Comments Off on What is the role of SDRs in Account-Based Marketing

    More and more companies are utilizing account-based marketing in their business, and this trend isn’t showing any signs of stopping. And it’s no wonder. One of the great benefits of account-based marketing is that

    Top 8 Reasons Why You Should Use Account Based Marketing

    July 14th, 2022|Comments Off on Top 8 Reasons Why You Should Use Account Based Marketing

    B2B marketing is becoming complex with each passing day. Customers’ expectations are rising. Competitors are increasing. Profit margins are shrinking. Newer challenges are coming. Moreover, the global economy is plummeting. In such challenging times,