Networking at Sirius Decisions Summit 2019 is definitely worth Your Time.
If you’re a morning person, this is a great way to start your day. Industry-specific speaking engagements, roundtable events, happy hour networking meetups, and discussion groups.
Here is a list of 10 top speakers to meet and discuss growth with at Sirius Decions Summit 2019.
1. Julian Archer: Senior Research Director, Marketing Operations Strategies
Julian left his native U.K. in 1989 to live on the European mainland and now has 30 years of international b-to-b demand creation and measurement experience within corporate and pan-European field functions.
Julian has been with SiriusDecisions for over five years and during this time has helped our clients with many of their demand creation challenges, notably, Demand Waterfall® improvement, event strategy and execution, and localization approaches. Within the last three years, Julian has devoted more of his time to helping clients understand the required strategies for sales and marketing functions to adapt to the global movement for increased personal data privacy compliance triggered by legislation such as the GDPR, ePrivacy regulation, and Canadian Anti-Spam Legislation.
Prior to joining SiriusDecisions, Julian was a global industry marketing director for business application provider Lawson Software (and Infor after it acquired Lawson Software). He was part of the leadership team for a key manufacturing and distribution segment and managed the trans-Atlantic team responsible for go-to-market demand strategy and execution.
2.Jacques Begin: Research Director, Technology and Services
Jacques is an established speaker, researcher, and writer who helps b-to-b marketing and sales organizations solve their biggest technology challenges. He brings over 15 years of technology research, application, and implementation expertise and insight to SiriusDecisions. He has proven success in account management, research and analysis, content development and delivery and communications and collaboration. In addition to marketing and sales technology vendor selection, he assists clients with technology auditing, process improvement, performance management, project planning, organization and management strategies and understanding the business value of technology.
Prior to joining SiriusDecisions, Jacques worked at Gartner where he concentrated on the role of the CIO and leveraging people, processes and technology. As an executive client manager, he grew, managed and retained over 70 executive, CIO, and senior IT leader relationships in the public and private sector in both the United States and Canada. As a senior writer, he researched and produced targeted market analysis for an executive level audience spanning business trends and strategy and governance and technology. Additionally, he created and led the global social networking community for Gartner writers and regularly produced CIO, CFO and CEO focused content for the company’s mobile app.
Jacques began his career at a private consulting and implementation services firm that focused on sales processes, channel management, customer service and communications for Fortune 500 and mid-market companies. While there, he helped organize and execute marketing plans and ensured the accuracy of customer data. He designed the company’s original website and implemented its antivirus security plan.
Jacques holds an MBA with a concentration in marketing from the University of Connecticut’s School of Business and a BA in French and anthropology also from the University of Connecticut.
3. Monica Behncke: VP & Group Director, Corporate and Executive Marketing Services
Monica is a visionary b-to-b executive with a passion for marketing. She has more than 20 years’ experience in global positions across marketing disciplines ranging from product marketing to field marketing. Monica excels at problem-solving and has a keen eye for market trends. She was an early adopter of online marketing, e-commerce, mobile marketing, and marketing automation. With experience leading both large and small teams, Monica has a wealth of organizational and operational know-how.
Prior to joining SiriusDecisions, Monica held executive positions at AMD, IBM and Cisco, where she was responsible for marketing strategy, demand creation campaigns, online marketing, channel enablement, sales enablement, and marketing operations, as well as field, product, solution, channel and industry marketing. Monica also ran her own successful boutique consulting business specializing in marketing strategy development, where she worked with both enterprise and start-ups in a variety of industries, including healthcare, finance, retail, high-tech, and telecom. She started her career as a sales rep.
4. Amy Bills: Research Director, Customer Engagement
In a career spanning more than 13 years in demand creation, customer marketing, and advocate marketing, Amy Bills has focused on bringing best-practice principles and strategies of b-to-b marketing to successful execution. She has held senior marketing roles in innovative b-to-b technology organizations as well as b-to-b marketing agency leadership roles. As she states on her Twitter bio, Amy firmly believes in marketing as science (with a little art).
Amy was a director of customer marketing at Blackbaud, the world’s leading cloud software provider for nonprofits and the social good ecosystem, where she drove strategy and execution of upselling and cross-sell initiatives and originated an award-winning advocate marketing program.
She was the director of partner marketing for leading marketing automation company Eloqua, which was subsequently acquired by Oracle; and vice president of marketing for Austin-based marketing agency Bulldog Solutions, an early adopter of the SiriusDecisions Demand Waterfall®.
She also held marketing and editorial roles at Freescale Semiconductor and Hoover’s Online (now D&B Hoovers). Amy began her career as a print journalist for newspapers in Tampa, Florida; and Charleston, West Virginia.
5. Erin Bohlin: Senior Research Director, Demand Marketing
Erin is a marketing professional with over 15 years of experience in demand creation, marketing operations and automation, and strategic planning and execution for b-to-b technology companies.
As an early adopter of marketing automation, she has extensive experience in defining campaign strategy, implementing systems, and architecting business processes.
Erin has held senior marketing positions at NetApp, NexGen Storage, Fusion-io, LeftHand Networks, and Hewlett-Packard.
Most recently, Erin was responsible for demand creation at NexGen Storage (now Pivot3), where she created a robust, scalable demand engine, which was critical for taking NexGen from relative obscurity to a $119 million acquisition by Fusion-io (now SanDisk) in just two years. She has led multiple successful marketing automation implementations, including defining and operationalizing the end-to-end lead management process.
6. Steve Casey: Principal Analyst, Forrester
Steve serves B2B marketing professionals. Thematically, his research focuses on the impact of consumer behavior and preferences on the B2B buying cycle and how B2B marketers need to adapt their strategies, tactics, and technologies to optimize engagement with this new “B2B consumer.” Steve covers account-based marketing (ABM) strategies and solutions, data providers and data management solutions (including customer data platforms [CDPs]), programmatic advertising, as well as emerging and enabling technologies such as artificial intelligence (AI), chatbots and virtual assistants, and virtual reality (VR) and augmented reality (AR).
Steve is an accomplished B2B marketing expert with more than 20 years’ experience in demand generation, sales enablement, and corporate marketing roles. He started his career as a journalist covering consumer and business technology markets at IDG and Cahners.
As a marketing practitioner, Steve has held senior positions and served as an agency counselor to a diverse set of technology firms from venture-backed startups to global corporations, including Deloitte, TeleTech, RSA, Sybase, Carbonite, and TomTom.
7. Dipanjan Chatterjee: VP, Principal Analyst, Forrester
Dipanjan is a branding expert who works with CMOs to build world-class brands that create real financial value. Dipanjan’s recent research delves into brand strategies and experiences that are fueled by the customer of the future, who is both defining and being defined by ever-expanding technology frontiers.
Topics covered in his work include brand strategies to drive business value, the future of digital brand experience, emotions and the humanity of brands in a world of machines, measurement frameworks to make sense of brand, and analytical models of consumer brand perception and choice.
Dipanjan is a sought-after keynote speaker at major global conferences on a variety of cutting-edge marketing and branding topics. He is often quoted in prominent news channels like the Associated Press, NPR, the New York Times, and the Washington Post, and his writing can be found in leading publications like AdAge, CMO.com, The Drum, and Forbes.
Before he joined Forrester, Dipanjan spent two decades in various strategy consulting and executive leadership roles. He was a senior vice president at Young & Rubicam’s brand strategy practice, served as partner and chief strategy officer at a boutique brand consultancy, owned a P&L at a Berkshire Hathaway company, and led product and innovation groups at FedEx Kinko’s. Earlier in his career, Dipanjan was an investment banker with Morgan Stanley and a marketing strategy consultant with Booz Allen.
8. Vicki Brown: Research Director, Demand Marketing
With more than 20 years of marketing experience, Vicki joins SiriusDecisions as a marketing executive and technology consultant with extensive b-to-b technology marketing experience across a range of disciplines including strategy, planning, demand creation, events, reputation, teleservices, content creation, and marketing operations. She has also led many large professional services projects in the technology, financial services, healthcare, higher education, and non-profit industries through implementation and optimization of their marketing automation platforms.
Prior to joining SiriusDecisions, Vicki was a principal consultant in the professional services organization at Marketo. Vicki has extensive experience in assisting clients with setting strategy and tactical construction of demand creation programs, nurture approach and programs, lead scoring setup and diagnosis, waterfall setup and analysis along with full solution reporting and analytics in Marketo. Earlier in her career, Vicki managed marketing and teleservices teams for multiple b-to-b technology organizations.
9. Chris Cleary: Service Director, Channel Sales Strategies
Chris joins SiriusDecisions with more than 18 years of senior sales and channel experience at global IT companies. He most recently served as SVP, global sales at DoubleTake Software, a developer of software designed to downtime and protect data for business-critical systems in Microsoft server environments and, more recently, on Linux and VMWARE ESX servers.
Chris is a recognized channel sales executive who has been named a top “Channel Chief” twice by CRN magazine, a provider of technology news for solution providers and the IT channel. His channel sales programs have been internationally recognized and awarded with the “5 Star Partner Program” designation, and he has delivered record-setting quarters for bookings, revenue, and profitability.
Chris has a bachelor’s degree from William Paterson University and is currently studying executive leadership at The Wharton School.
10. Daniel Hong: VP, Research Director Serving Application Development & Delivery Professionals
Daniel serves Application Development & Delivery Professionals, leading a team that focuses on digital transformation in customer engagement and collaboration for service and sales. His research explores how predictive analytics, decisioning, and conversational AI impact automation and agent-assisted interactions in the contact center.
Daniel helps Forrester clients create channel strategies that leverage context, prediction, natural language, and orchestration to drive differentiated customer service experiences and business outcomes.
Daniel came to Forrester with many years of experience in market trends analysis, product positioning, and corporate development for communication technologies. Most recently, Daniel served as senior director of product marketing and strategy for 7. Prior to that, he led the customer interaction technology research and consulting practice at Ovum.
He has been quoted numerous times in Business 2.0, DestinationCRM, The Economist, The Wall Street Journal, Forbes, Financial Times, and NPR and has contributed many articles to Speech Technology Magazine and other publications. Over the years, he has acted as an advisor and consultant to Fortune 500 companies.
Attending major events such as Sirius Decisions Summit 2019 is an opportunity to meet and connect with people who can actually help you grow your business and enlighten you with new business processes that you can integrate into your company.
VSynergize is globetrotting this year to meet the greatest minds in B2B Marketing to learn, exchange & share the latest trends in ABM, B2B marketing, and intent data, and your perspectives would be greatly appreciated.