Webinar marketing is a secret weapon, that is a vital strategy for every B2B marketer to accelerate their sales efforts. According to a study by InsideSales.com, 73% marketing and sales leaders stated that hosting a webinar is one of the best ways to generate quality leads.
Webinars allow brands to expand their audience globally – create a better relationship with prospects, delve deeper into topics that interest them and build thought leadership within the industry. So whether it is hosting an online demo of a product, presenting recent industry trends, or hosting a Q&A session about a current hot topic, there are limitless ways to add value using webinar marketing.
With planning a webinar, comes the technology aspect in place to get your webinar strategy up and running. All webinars need a host to let the live magic happen! A webinar software will help you go live at a conference in Asia while you are presenting in California. Here is a list of top webinar softwares you should consider to up your digital game that works wonders for your brand.
ON24 provides a highly interactive webcasting service and virtual environments for corporate communications and demand generation via a cloud-based SaaS application. It provides end-to-end online event marketing that includes landing pages, scheduling, live events, and follow-up recording for lead generation. With lots of cool features – tests, certifications, social media tie-ins, Salesforce Chatter app; On24 works best for large teams working with a consistent webinar schedule and lead generation model.
It can support every level of webcast, from do-it-yourself webcasts using a webcam and slide show to fully managed webcasts, where ON24 prepares, films and moderates for you. ON24 can accommodate both webcam webcasts and live webcasts of your event. It is a customizable webinar system for marketers that helps engage the audience and identify best leads.
GoToWebinar offers a suite of services to help companies of all sizes plan, promote, and follow up with customers after webinars. Find email automation tools to promote your webinar with custom branding for your emails and the presentation. You can integrate with your CRM software to round out your lead generation and follow-up cycle. GoToWebinar also has lots of interactive features to help you during and after your webinar.
Zoom is a video meeting and webinar software that scales up to 100 interactive attendees and up to 10,000 viewers. The software allows you to show a presenter and a screenshare at the same time, and includes polling and chat features to interact with audience members. Zoom does not include sign-up or lead generation features, but you can connect to most CRM or marketing automation tools. Record your webinar for later use with Zoom, or live stream directly to Facebook Live and YouTube. You can also connect to PayPal via Zapier to monetize your webinars.
WebEx allows you to bundle various services together based on your needs, including training and support centers and webinars. It is more than a webinar platform, combing a wider range of features for holding online meetings, events, training sessions, interactive presentations and team collaboration.
Livestorm.co helps you host any type of webinar – schedule recurring webinars, pre record your presentation and show a video to attendees, or have your videos available on-demand for attendees to watch anytime. Use the embeddable forms to attract attendees, and built-in analytics help you understand who’s watching, where they heard about your presentation, and how to better attract more attendees like them.
BrightTALK makes that easy with unlimited webinars and videos in modern HTML5 players that can be embedded anywhere, as well as one-time registration and instant on-demand. Reaching an opt-in audience of millions of professionals, marketers typically see 60-90% growth in conversions compared to alternative platforms. Includes real-time integration with leading CRM and marketing automation platforms.
Join.me is the fastest and easiest way to connect and collaborate. It is a great solution for small businesses. Anyone can share ideas instantly with screen sharing, audio, video, whiteboard and chat. Join.me is a personalized meeting experience where users can personalize participant bubbles, URLs, backgrounds and more! Great for 1:1 & team collaboration.
AdobeConnect offers a generous arsenal of video conferencing tools. You get an array of visual features such as video chat, and desktop and document sharing, and for audio, there’s built-in VoIP. Adobe Connect does not offer its own dial-in service so, if you don’t want to use VoIP, then you’ll have sign up with a third party, which can be integrated into your account.
ClickMeeting can serve as a general video conferencing service, but it concentrates its product development on webinars. ClickMeeting delivers plenty of controls to boost your audio-visual experience and incorporates a lot of meeting controls for the host. However, for those for whom webinars are a core part of their marketing strategy, ClickMeeting remains both an excellent choice on a feature basis as well as affordability.
Zoho Meeting is a all-in-one solution to manage everything, right from small interactive meetings to large engaging webinars. It is completely browser-based and attendees don’t need to download any application to attend a meeting. Keep your meetings handy using the desktop plugin for Windows and Mac, iOS app, Google Chrome extension, embed widget and calendar integrations.
Lastly, first impressions are everything; whichever webinar format or host you choose, you can’t cut corners with quality. If you are uncertain on how to scale your webinar for business, then don’t miss an opportunity to attend the “How to become a Superstar Webinar Presenter” by VSynergize in association with On24; 24th October, 2:00pm AEDT | 11:00am SGT. We will help you scale your marketing power. REGISTER NOW!