Why you should not miss attending the B2BMX 2020

The 2020 B2B Marketing Exchange is a few weeks away; bringing together top Thought Leaders and practitioners to get inspired and prepared to tackle the latest marketing trends, market conditions and buyer realities with gusto. The B2BMX is one of the top Marketing Conferences to attend in 2020, set amidst flowering cactus and framed against the majestic McDowell Mountains in Scottsdale, Arizona.

Besides the sunshine, B2BMX is one of the best Marketing conferences out there that is actually focused on Marketing. Gearing up to be the biggest and best in its history, B2BMX is a must-attend event for B2B Sales & Marketing practitioners at the forefront of implementing cutting edge tactics and technologies. Here are some of the reasons why we think B2BMX is well-worth the trip.

# The Powerful Quartet Keynoters

  • The Millennial keynote speaker, Brian Fanzo will spearhead a session on How B2B Brands Are Bridging Generational Divides For Teams And Buyers; a session to look forward to attending. Fanzo will be joined on stage by a panel of Millennials to discuss what makes them tick — specifically around what they expect in a work environment and what they expect when making a purchase decision.
  • Todd Henry – Author, Speaker, Advisor teaches leaders and organizations how to establish practices that lead to everyday brilliance. His session will share practical tactics to help you and your team bring your best creative ideas to the table every day — especially under pressure.
  • Tamsen Webster, Founder, and Chief Message Strategist – Find the Red Thread, helps people find, build, and tell the stories of their ideas.  At the end of the session, to will learn how to make it easy for your team, your clients and the market to say “YES” to your ideas
  • Pam Didner, a recognized Top Woman B2B Marketer and author will crack some AI myths and share insights to help you identify potential AI initiatives that can impact each of the specific stages of buyer engagement.

# Impressive Speakers Squad

Between the six different tracks and the main stage, B2BMX will have more than 100 sessions that include panels and standalone presentations. No doubt, we’re excited to hear from C-level executives and marketers from some of the biggest brands. But we also can’t wait to hear from the diverse range of Thought Leaders, B2B practitioners, agencies, analysts and luminaries.

#Tailored Team Track sessions

At B2BMX there is a piece of cake for all teams – marketing, sales, and demand-gen folks. The event will bring together six tracks for over 100 sessions focusing on Demand Generation, Content Marketing, ABM, Channel Marketing, Sales Enablement, and Digital Strategy. One can attend focused sessions as per your needs and interests, plus you will encounter fellow colleagues with a variety of perspectives and insights to share as you network.

# The Finnys – Killer Content Awards

You get an exclusive intel on amazing campaigns and initiatives from brands you know and admire; on how companies are embracing new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels. And of course network with the marketers firsthand! That’s why The Finnys is a must-attend for your team. We get to chat one-on-one with some of the brightest minds in B2B and get best practices from their success stories.

# Get a CMO Mentor

In the new addition on the B2BMX, rising marketing stars will have the opportunity to sign up for 1:1 meetings with established and regarded heads of marketing, where they will spend 15 minutes in breakout conversations with the next generation of CMOs, offering advice and guidance on topics.

# Networking with the crème de la crème

It’s always fun to meet old friends, meet new faces and hear what other marketers are up to; have a one-on-one chat with some of the brightest minds in B2B, and get best practices from their success stories. With almost 1200+ marketers around, from teams at top companies in financial services, high tech, manufacturing, and other B2B verticals, Scottsdale will be definitely blazing!

# Get the Incredible B2BMX Experience

With the best content that is relevant to your growth as a Marketing professional and an awesome speaker lineup that delivers a mix of different perspectives, ideas, and opportunities to learn; B2BMX is going to be a killer conference. The experiences attendees have is personal –  right from breakfast sessions, expert one-on-ones, multiple tracks to attend as per their needs.

# And at last, B2BMX is in Scottsdale

With live music, outside lunches and activities, sunny Scottsdale in February will help you facilitate mixing and mingling, which works beautifully for the three days there. Enjoy stunning views blended with intriguing Native American culture. So shake up your routine, open your mind to new ideas and renew your enthusiasm for the year ahead.

We can’t wait to meet you there! Our CMO Trish Agarwal would love to hang out with you can chat about the latest Marketing trends and best practices in the industry. Don’t miss it because there won’t be another B2BMX until 2021 and your Sales Pipeline can’t wait that long.

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