Challenges
The client’s challenge was to brand their best practices webinar series and acquire new clients and stay relevant to their current customers. Their primary challenges faced were
- Initiate and build a relationship with companies from a specific target region (Australia, New Zealand, Singapore, Hong Kong, Malaysia, Indonesia, Philippines)
- Educate prospects on marketing best practices and increase awareness of their solution’s value
- Position themselves as a subject matter expert and trusted marketing partner to Marketing department personnel from various industries; companies with a revenue of 25 million and above
- Increase webinar registrations and attendance, thereby converting prospects into clients
